There’s no doubt that music brings us together. When we sing along we all feel like a part of one tribe, no matter what our background is. And concerts by the way bring people together not just mentally, but also physically. Most of the time in a funny “can happen only at a concert” way.

We want to use these situations of people bonding with others to actually excite our target audience about our concerts. So they can experience the connecting power of music by themselves.