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FOR ŠKODA AUTO AFTERSALES, WE CREATED A CAMPAIGN BUILT ON A SIMPLE EMOTIONAL SHIFT: INSTEAD OF COUNTING KILOMETRES, WE COUNT THE EXPERIENCES THEY BRING.

Under the claim “Pro kilometry zážitků” / “For kilometres of experiences,” the campaign reminds drivers that carefree journeys start with the confidence that their car is in good hands. With Škoda’s authorised service network, trained experts and helpful additional services, drivers can focus less on what could go wrong and more on where the road can take them.

The cross-media campaign included a TV spot, print, digital, static visuals and shorter video formats, and became the first Czech TV campaign focused on Škoda Auto Aftersales.