OUR TASK WAS TO RE-LAUNCH A VERY SPECIFIC PRODUCT CHIO FRIED CHICKEN IN THE GAMING COMMUNITY. WE CREATED AND 3D-PRINTED AN AUTOMATIC CHICKEN GUN THAT FED STREAMERS CHIO FRIED CHICKEN DURING THEIR LIVE STREAMS.
Moreover, this process was interactive, allowing stream viewers to trigger the chicken gun by sending a special Chio emoji to the chat.
With many funny and unexpected situations, the chicken guns became an integral part of the Czech Twitch communication for over 2 months, and the results exceeded expectations in reach, engagement as well as sales.
With many funny and unexpected situations, the chicken guns became an integral part of the Czech Twitch communication for over 2 months, and the results exceeded expectations in reach, engagement as well as sales.