Our task was to re-launch a very specific product Chio Fried Chicken in the gaming community. We created and 3D-printed an automatic chicken gun that fed streamers Chio Fried Chicken during their live streams. Moreover, this process was interactive, allowing stream viewers to trigger the chicken gun by sending a special Chio emoji to the chat.

With many funny and unexpected situations, the chicken guns became an integral part of the Czech Twitch communication for over 2 months, and the results exceeded expectations in reach, engagement as well as sales.